Google Local Services Ads Management Service

If you run a local business, getting new customers is your top priority. But traditional Google Ads can be expensive, and not every click leads to a sale. That’s where Google Local Services Ads (LSAs) come in. These ads help businesses connect directly with customers who are ready to book services but setting up and running google LSA campaign is difficult compared to traditional search campaign that’s why you need an experienced marketing agency who delivers promising results that’s where ACG comes in with your service dedication and our expert targeting we can sky rocket your business.

0+
Running Campaigns
0+
Million Media Spend Managed
0+
Global Clients

What Are Google Local Services Ads?

Google Local Services Ads (LSAs) are a type of paid ad that appears at the very top of Google Search Results What makes it different than traditional campaign as it’s bidding structure on normal search campaign you will pay for clicks but in LSA you will pay for leads only you can even rejects low quality leads and ask for refund from google this makes sure you will get return for every penny you spend on google ads another thing is google verified badge which makes your business trust worthy and genuine to users. Google local services ads only work for services based business such as:

  • Plumbers

  • Electricians

  • HVAC Services

  • Roofing Contractors

  • Personal Injury Lawyers

  • Family Lawyers

  • Real Estate Agents

  • Home Inspectors

  • Auto Repair

  • Towing Services

  • Accountants

  • Tax Preparation

Benefits of Google Local Services Ads

Pay-Per-Lead Bidding

Unlike traditional Google Ads (where you pay per click), with LSA, you only pay when a potential customer contacts you directly through the ad (e.g., by calling or messaging). This ensures you’re only paying for qualified leads, making it a cost-effective advertising solution.

Google Guaranteed Badge

Businesses need to pass Google’s strict screening process (background checks, licensing verification, and physical works space verification) receive a “Google Guaranteed” badge. This badge adds a extra layer of trust and credibility, reassuring customers that Google has verified your business. It can significantly increase your click-through and conversion rates.

Top Placement in Search Results

Google local services ads appear at the absolute top of Google search results, above both organic results and traditional Google Ads. This prime placement ensures maximum visibility for your business, increasing the likelihood of attracting local customers.

Local Targeting

Local services ads are specifically designed to target local customers in your local service area. You can define the geographic area where you want your ads to appear. This ensures your ads are shown to relevant, local customers who are more likely to convert, reducing wasted ad spend.

How Google Local Services Ads Work

To start with Google Local Services Ads (LSA), We need to create a business profile by providing your official business name, phone number, and website (optional). Set your service areas, list the services you offer, and include your working hours. Add high-quality photos and a clear description of your services to make your profile appealing. This profile helps Google connect you with the right customers.

To ensure business is genuine, Google requires businesses to submit licenses details, insurance documents, and pass background checks (few more checks). This can take up-to week to get all things cleared once everything is cleared your business earns google guaranteed badge which gives green flag to your local search ads. This badge also boost your brand reputation.

When everything ready, set a weekly budget for your LSA campaign and you are good to go. You only pay when a customer contacts you (pay-per-lead) this will count as lead. Once you are start receiving good results you can expand budget for more business. If you think your leads are not good or spammy you can request for refund this process involves contacting with google executive. But don’t worry in our plan we will get it cover for you.

Eligibility for Google Local Services Ads

Google Local Services Ads (LSA) are designed to connect local businesses with potential customers, but not all businesses qualify. To be eligible for LSA, your business must meet specific criteria set by Google. These requirements ensure that only credible, trustworthy, and high-quality businesses are promoted through the platform.

Approved Industry

To use Google Local Services Ads (LSA), your business must be in approved service industry, such as home services, legal services, real estate or pet services check full list here. If your industry isn’t on the list, you can’t run google LSA campaigns, in that case you can run google search campaign which is also effective for generating leads.

Legit Business

Your business must provide proof of a valid business license and insurance papers (e.g., general liability for damage) to qualify for local search ads. These documents show you’re legitimate, follow local laws, and can protect customers in case of accidents or damages, ensuring trust and credibility.

Background Checks

For some industries like locksmiths, Babysitters, Home cleaning etc. Google requires background checks on business owners and employees, including criminal history and identity verification. This ensures safety and reliability, especially for businesses entering customers’ homes or handling sensitive tasks.

Good Ratings

Google checks your online reputation, including reviews and ratings on platform on their Google My Business Profile. A minimum of 3 stars is typically required for eligibility of Local Search Ads, but higher ratings boost approval chances. Positive reviews show your business provides quality service, aligning with Google’s guidelines of promoting trustworthy businesses.

Talk to Us for Digital Marketing Solutions

If you have any specific queries about your marketing needs or custom pricing, contact our marketing expert for a free consultation. Alternatively, fill out our contact form, and our expert will get in touch with you. You can also email us your website details and the help you need, such as technical errors or keyword-related queries. We will do our best to assist you.

Kajal_Singh
Kajal Singh
Marketing Consultant Expert

By submitting my data I agree to be contacted