Initial Challenges

Piurify had a brand-new website with zero SEO foundation. Since it was an e-commerce business, it faced challenges different from service-based websites. The main issues were:

Key Challenges

• No Online Visibility: Being a new brand, Piurify was not ranking for any industry-related keywords.
• Highly Competitive Market: The hydrogen water niche is filled with established brands like Echo and Ion Water, making it tough to break through.
• Lack of Backlinks: Since the website was new, it had no authority or backlinks, affecting trustworthiness in search engines.
• Educational Barrier: Hydrogen water is still a growing market, so customers needed education on the product’s benefits before purchasing.
• Need for Stronger Conversion Rates: Since the product was niche-specific, converting visitors into buyers required a strategic content and SEO approach.

SEO Strategy & Implementation

To address these issues, we crafted a powerful long-term SEO strategy tailored to e-commerce success. Our approach was divided into multiple key phases:

Phase 1: SEO Audit & Strategic Planning

• Since the website was new, our audit focused on technical enhancements, keyword research, and a content plan.
• We identified high-intent keywords related to hydrogen water and optimized pages accordingly.
• Created a custom link-building strategy focused on health, technology, and product review websites.

Phase 2: On-Page & Technical SEO Enhancements

• Content Optimization:
  • Optimized product pages, category pages, and blog content to focus on search intent.
  • Created SEO-rich descriptions for hydrogen water products to improve visibility.
• Technical SEO Fixes:
  • Implemented structured schema markup for rich results in Google.
  • Fixed crawlability issues, optimized page speed, and improved mobile experience.
• Internal Linking Strategy:
  • Built a content funnel where informational blog posts linked to product pages, increasing organic conversions.

Phase 3: Authority Building via Guest Posting & Backlinks

• Guest Posting:
  • Secured placements on high-authority health, technology, and lifestyle websites.
  • Ensured backlinks were from relevant sources to improve trust signals.
• Product Review Outreach:
  • Connected with product review bloggers and websites to increase awareness.
• Local SEO Strategy:
  • Although Piurify is an e-commerce brand, we optimized for local business directories to build credibility.

Phase 4: Paid Press Releases for Brand Awareness

• Unlike other clients, Piurify opted for paid press releases to boost brand recognition.
• We got them featured in major media outlets covering health and wellness.
• This helped in both SEO and brand credibility, bringing referral traffic to their website.

Phase 5: Organic Conversion Rate Optimization

• Conducted A/B testing to improve website conversions.
• Optimized CTA (Call-to-Action) buttons, page layouts, and content flow.
• Implemented customer review integration to build trust among potential buyers.

Additional Marketing Efforts by Piurify

While we handled their SEO, Piurify also ran independent marketing efforts:

• Paid Campaigns: The client managed their own Google Ads and social media ads.
• Influencer Marketing: Piurify collaborated with Instagram and TikTok influencers who tested and reviewed their products.
• Marketplace Listings: Their products got featured on Amazon, Product Hunt, and Gadgets 360, further boosting credibility.

Results & Impact

Since Piurify was competing in a highly competitive industry, it took longer to see noticeable results. However, after 8-9 months, the SEO efforts started showing strong growth:

Performance Breakdown:

• First 6 Months:
  • Slow growth as Google took time to recognize the brand.
  • The website’s domain authority gradually improved due to consistent link-building.
• After 8-9 Months:
  • Significant ranking improvements for hydrogen water-related keywords.
  • Organic traffic grew exponentially, bringing a steady stream of potential customers.
  • Increased sales conversions due to targeted content and CRO (Conversion Rate Optimization) efforts.
• End of Year:
  • Piurify became the top-selling hydrogen water brand in the U.S..
  • It surpassed competitors like Echo and Ion Water in sales and online visibility.
  • Their Amazon listings became top-rated, outperforming other brands.